Voice search use has increased over the years, especially as technology gets better. “71 percent of 18 to 29-yea-old Americans use smartphone personal assistants, and about 40 percent of all voice search users have taken it up in the past six months” (Iwasiuk, 2016). Currently, there are four companies that use voice search: Amazon, Apple Google and Microsoft. Marketers will have to adjust their blog and website content to match the needs of voice search in the future. When people use voice search, they use natural language instead of searching with keywords or short sentences that don’t make sense. For example, it you had a soy sauce stain on your white pants we used to search using, “Soy Sauce Stain”, “Remove Soy Sauce Stain”, or “Soy Sauce Stain Removal.” When using voice search, people are more likely to use, “How can I get soy sauce out of white pants?” (Zantal-Wiener, 2016). Are there any other techniques that marketers can use to benefit from voice search?
Iwasiuk, D. (2016, September 29). Why You Should Optimize Your Marketing Strategy for Voice Search Queries. Business. Retreived from http://www.business.com/seo-marketing/why-you-should-optimize-your-marketing-strategy-for-voice-search-queries/.
Zantal-Wiener, A. (2016, September 23). Voice Search Strategy: What Marketers Need to Know Now. HubSpot. Retrieved from http://blog.hubspot.com/marketing/voice-search-guide#sm.0000kfkkk9uqiej1z581l6rtstxnl.