Cause Marketing Legal Battles

This week I wrote about Savers Thrift Stores and the legal battles that occurred with them and the charities that they worked with. The Minnesota attorney general stated that Savers had been soliciting donations from customers for various charities and not having proper legal paperwork to collect charity donations. “The company also violated state laws by commingling funds intended for specific charities with those of others, according to the attorney general’s report” (Abrams, 2014). They eventually settled in court and will be paying the charities money that is owed and have agreed that they will not collect donations without the proper paperwork. If there were stricter laws in place and more regulations monitoring cause-related marketing, do you think that this could have been caught earlier (this practice was going on for over a year before they were caught)? If not, what could be put in place to closely monitor cause-related marketing for both the corporations and charities?

References

Abrams, R. (2014, November 24). Savers, A Thrift Chain, Said to Pocket Money Meant for Charity. The New York Times. Retrieved from http://www.nytimes.com/2014/11/25/business/thrift-chain-said-to-pocket-money-meant-for-charity.html.

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My Favorite Example of IoT

I recently visited a friend’s house and walked past the Nest thermostat and was amazed at what it could do. Not only does it allow users to control their home or apartment’s temperature from their smartphone or tablet, but it can also help save on energy bills. Google purchased the company for $3.2 billion in 2014 and is beginning to release new products such as the Nest Protect smoke alarm system and the Nest Cam home surveillance camera. This is all possible because of Big Data and analytics – algorithms in the software used by the devices to monitor and record how they are used, building up a profile which allows them to intelligently ‘set’ themselves” (Marr, 2015). Google believes that this type of technology will one day be featured in the ‘smart home’ as well, so I’m interested to see what else Google will come up with in this product line.

References

Marr, B. (2015, August 5). Google’s Nest: Big Data and the Internet of Things in the Connected Home. Forbes. Retrieved from http://www.forbes.com/sites/bernardmarr/2015/08/05/googles-nest-big-data-and-the-internet-of-things-in-the-connected-home/#417527b458a1