Facebook wants users to begin using Facebook Live as often as possible so that there is a large amount of user-generated content to choose from with a variety of viewers. Most videos that get posted on Facebook Live become viral within seconds, like the man that was mauled by grizzly bears and posted his bloody video for the world to see. “The video post has been viewed 12 million times so far” (Quinn, 2016). You can watch the video here:
“This fall, the Turner-owned digital sports company will air three high school football games on Facebook Live, all with interesting storylines that could make them appointment viewing. One of the games will feature a team that never punts, a story that’s gotten some attention from other media outlets but will in theory be a lot more fun to consumer in a live broadcast that can be viewed on your phone” (Barr, 2016). Personally, I’ve noticed some people on my news feed starting to experiment with Facebook Live and see what it is that generates the most views. I recently watched one of my old volleyball teammates use Facebook Live by broadcasting her beach pick-up volleyball game live. There were 30 people watching (most were teammates that wanted to just watch a game of volleyball and the rest were family) and we watched the entire hour long match. The other night, my friend went on Facebook Live to show us a spider that she was afraid to kill and reached out to those watching for advice on how to kill it!
How have you used Facebook Live?
Barr, J. (2016, September 28). Publishers Tweak Their Approach to Facebook Live. Advertising Age. Retrieved from http://adage.com/article/media/publishers-tweak-approach-facebook-live/305973/.
Quinn, C. (2016, October 3). Man Survives Two Consecutive Grizzly Bear Attacks, Gets on Facebook, Posts Video. SF GATE. Retrieved from http://www.sfgate.com/news/article/Man-survives-two-consecutive-grizzly-bear-9625029.php.